BED & BREAKFAST MARKETING PLAN
5.0 Controls
The purpose of The Enchanted Vineyard Bed & Breakfast's marketing plan is to serve as a guide for the organization.
The following areas will be monitored to gauge performance:
- Revenue: monthly and annual.
- Expenses: monthly and annual.
- Repeat business.
- Customer satisfaction.
5.1 Implementation Milestones
The following milestones identify the key marketing programs. It is important to accomplish each one on budget and on time.
Milestones
| Milestones |
| | | | | | |
| Advertising | Start Date | End Date | Budget | Manager | Department |
| Assorted advertising activities | 1/1/2001 | 1/1/2004 | $5,400 | Missy | Marketing |
| Other | | | | | |
| Total Advertising Budget | | | $5,400 | | |
| PR | Start Date | End Date | Budget | Manager | Department |
| Strategic development | 3/1/1999 | 1/1/2004 | $5,400 | Missy | Marketing |
| Other | | | | | |
| Total PR Budget | | | $5,400 | | |
| Direct Marketing | Start Date | End Date | Budget | Manager | Department |
| Marketing plan completion | 1/1/2001 | 2/1/2001 | $0 | Missy | Marketing |
| Other | | | | | |
| Total Direct Marketing Budget | | | $0 | | |
| Web Development | Start Date | End Date | Budget | Manager | Department |
| Website maintenance | 1/1/2001 | 1/1/2001 | $6,000 | Missy | Marketing |
| Other | | | | | |
| Total Web Development Budget | | | $6,000 | | |
| Other | Start Date | End Date | Budget | Manager | Department |
| | | | | | |
| Other | | | | | |
| Total Other Budget | | | $0 | | |
| Totals | | | $16,800 | | |
5.2 Marketing Organization
Missy Stewart will be solely responsible for the marketing activities beyond outside occasional creative help.
5.3 Contingency Planning
Difficulties and risks:
- Problems generating visibility.
- Slump in the economy.
- The construction of a new facility that rivals the Enchanted Vineyard.
Worst case risks may include:
- Determining that the business cannot support itself on an ongoing basis.
- Having to liquidate equipment to cover liabilities.
« Previous
| 1
| 2
| 3
| 4 | 5 | Next page »
|
