HIGH-TECH MARKETING BUSINESS PLAN
2.0 Company Summary
Acme Consulting is a new company providing high-level expertise in international high-tech business development, channel development, distribution strategies, and marketing of high-tech products. It will focus initially on providing two kinds of international triangles:
- Providing United States clients with development for European and Latin American markets.
- Providing European clients with development for the United States and Latin American markets.
As it grows it will take on people and consulting work in related markets, such as the rest of Latin America, the Far East, and similar markets. It will also look for additional leverage by taking brokerage positions and representation positions to create percentage holdings in product results.
2.1 Company Ownership
Acme Consulting will be created as a California C corporation based in Santa Clara County, owned by its principal investors and principal operators. As of this writing, it has not been chartered yet and is still considering alternatives of legal formation.
2.2 Start-up Summary
Total start-up expense (including legal costs, logo design, stationery and related expenses) comes to $18,350. Start-up assets required include $32,000 in short-term assets (office furniture, etc.) and $25,000 in initial cash to handle the first few months of consulting operations as sales and accounts receivable play through the cash flow. The details are included in Table 2-2.
Start-up
| Start-up |
| | |
| Requirements | |
| | |
| Start-up Expenses | |
| Legal | $1,000 |
| Stationery etc. | $3,000 |
| Brochures | $5,000 |
| Consultants | $5,000 |
| Insurance | $350 |
| Expensed equipment | $3,000 |
| Other | $1,000 |
| Total Start-up Expenses | $18,350 |
| | |
| Start-up Assets Needed | |
| Cash Balance on Starting Date | $25,000 |
| Other Current Assets | $7,000 |
| Total Current Assets | $32,000 |
| | |
| Long-term Assets | $0 |
| Total Assets | $32,000 |
| Total Requirements | $50,350 |
| | |
| Funding | |
| | |
| Investment | |
| Investor 1 | $20,000 |
| Investor 2 | $20,000 |
| Other | $10,000 |
| Total Investment | $50,000 |
| | |
| Current Liabilities | |
| Accounts Payable | $350 |
| Current Borrowing | $0 |
| Other Current Liabilities | $0 |
| Current Liabilities | $350 |
| | |
| Long-term Liabilities | $0 |
| Total Liabilities | $350 |
| | |
| Loss at Start-up | ($18,350) |
| Total Capital | $31,650 |
| Total Capital and Liabilities | $32,000 |
Start-up
2.3 Company Locations and Facilities
The initial office will be established in A-quality office space in the Santa Clara County "Silicon Valley" area of California, the heart of the U.S. high tech industry.
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